The winners of the second annual Loyalty360 Awards have been announced at the eighth annual Loyalty Expo, powered by Loyalty360 – the Loyalty Marketers’ Association. Taking top honors for the second year in a row was Best Western International, for its innovative and customer-centric rewards program and customer loyalty initiatives. The highlight of Best Western’s winning program was its Earn Your Wings promotion, which helped the program earn tremendous membership growth and customer advocacy.
360-Degree Loyalty....