At Customer Expo 2018, Fred Pratt, Director of Marketing for Best Western Hotels & Resorts, gave presentations that shared how his brand was able to create customer loyalty through awareness and collaboration. With 4,200 properties in 100 countries, Best Western has much to gain and much to protect, in terms of loyalty.   Pratt noted the increasing number of “cord-cutters,” people who have dropped traditional TV and cable in favor of streaming services. With this trend, even companies with high-levels of brand....

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