Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1)
It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them. However, in today’s climate, it takes more to retain customers who could easily become bored with a program and lose interest in a rewards program that remains stagnant. But how can a brand determine if its loyalty program has become stagnant and needs a refresh?
Loyalty360 spoke with....