Studying data can become dizzying, yet it can also yield keen insights as to how a marketer can best leverage certain aspects of it to create better customer engagement.
At Restoration Hardware, CEO Gary Friedman discussed how the company reviews data internally to produce optimal effect.
“The economic environment, the competitive environment, consumer trends, preferences, so many things,” Friedman said during the company’s Dec. 10 third-quarter earnings conference call, according to Seeking Alpha. “We believe our....