Bed Bath & Beyond Launches Encompassing Welcome Rewards Loyalty Program

Bed Bath & Beyond launched Welcome Rewards, a new loyalty rewards program for customers who shop online and in stores at Bed Bath & Beyond, buybuy BABY, and Harmon. Welcome Rewards allows customers to earn and redeem points across all three retail banners on every purchase, with no exclusions, every time they shop. The program is available on the stores’ websites, apps, and is being rolled out to all stores.

"Our new Welcome Rewards program allows our customers to get even greater value, benefits and perks whenever and wherever they shop with us," said Rafeh Masood, EVP and Chief Customer Officer at Bed Bath & Beyond Inc. "More than 80% of our customers shared that they would be excited for a program that would allow them to earn rewards across all of our banners. Now, they can do just that, and without any exclusions on earning points, customers can also quickly gain rewards that will make shopping for everything from special occasions to everyday essentials even more affordable."

Welcome Rewards makes shopping more seamless and easy to earn savings, benefits and perks every time a customer shops at Bed Bath & Beyond, buybuy BABY or Harmon.

Members can join free Welcome Rewards or upgrade to Welcome Rewards+ for an annual fee for added discounts and perks, including free shipping on all online purchases. Members can also sign up for the Welcome Rewards credit card for no annual fee.

Bed Bath & Beyond, buybuy BABY and Harmon websites and mobile apps offer a Welcome Rewards dashboard that allows customers to access their available points and rewards, exclusive benefits, birthday reward, and more. New components will be added, including early access to new products, sales events, exclusive events, and expert reviews.

As Bed Bath & Beyond is also introducing Welcome Pay, giving customers an opportunity to pay more flexibly over time, with no fees and zero interest. Payments can be managed through any of the banners' websites or mobile apps, and shoppers can pay in advance. Additionally, Welcome Rewards or Welcome Rewards+ members choosing Welcome Pay at checkout at any of the three banners will receive an additional 10 points per dollar.

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