The Kroger Co. and Bed Bath & Beyond Inc. announced the launch of the companies' e-commerce experience, with Bed Bath & Beyond and buybuy Baby selections now available on Kroger.com.

Stuart Aitken, Kroger's Senior Vice President and Chief Merchant & Marketing Office, said, "This collaboration expands our e-commerce selection, enabling our customers to send a new homeowner a beautiful cheese board and the cheese that goes with it. Or they can send new parents a stroller alongside diapers and a Home Chef meal – all in one digital transaction."

The multi-category omnichannel collaboration was first announced in November 2021.

"We are very pleased to expand our customer base through the extensive reach of Kroger,” said John Hartmann, Chief Operating Officer of Bed Bath & Beyond Inc. and President of buybuy BABY. "We're also well underway with the planning and design of our Kroger in-store pilot program and look forward to its launch later this year."

The e-commerce venture enabled by Kroger's Ship marketplace has added several thousand items from Bed Bath & Beyond and buybuy BABY. The curated digital experience is divided into easily shoppable categories to help customers find exactly what they need quickly. 
 
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