Getting a firm read on the confidence level of global banking customers is a difficult task, yet it appears that blue skies are on the horizon.
Following several years of sharp decline, confidence in the banking industry is on the rise, trust in individual banks is high, and most customers across the globe are satisfied enough to recommend their main banking provider, according to EY’s 2014 global consumer banking study.
The study, “Winning through Customer Experience,” which surveyed over 32,000 banking customers....