Bank of America officials pride themselves on effectively listening to their customers. As a result of listening, the company announced a comprehensive redesign of its award-winning mobile app that includes easier navigation and the ability to set the language to Spanish, in addition to other features that make it easier for customers to control their finances from the palm of their hands.

Fulfilling on customers’ requests for a mobile app with more features can have a major impact on brand loyalty.

“Our objective is to create a best-in-class experience for our customers,” Betty Riess, SVP, Consumer Banking Media Relations, Bank of America, told Loyalty360. “We listen closely to customer feedback and our redesigned app responds to some of the most requested features from them, including a more streamlined device-specific navigation for a more intuitive, seamless customer experience. Consumers are increasing using their mobile devices to manage their daily lives and banking is another extension of this. For example, more than 20 million Bank of America customers actively use our mobile banking app. We're committed to delivering solutions that help customers manage their financial lives and providing them with the convenience to bank with us when, where and how they want.”

The newest mobile enhancements include:

Navigation Redesign
The latest redesign leverages the best of Android and iPhone app design, creating a more intuitive, seamless user experience. Both apps were customized for each platform and include navigation menus for quicker access to the most popular features.

Spanish-language Functionality
Committed to serving the Spanish-speaking community, Bank of America now provides its customers the ability to select Spanish or English language to navigate the features of mobile banking within the app settings. If a customer’s online banking profile or device language setting is already set to Spanish, the app will prompt the user to confirm the default language they would like to use upon log in.

Credit Card Rewards Redemption
One of the most requested functionalities being introduced is the ability to redeem rewards for BankAmericard Cash Rewards™ and BankAmericard Travel Rewards® credit cards. Customers can easily view their available rewards or travel purchase points and choose to redeem their desired amount through the app, making it simple to enjoy the rewards they have earned.

FICO® Score Access
Expanding on the online banking resource announced earlier this year, Bank of America is now offering consumer credit card mobile users the ability to view their FICO® Score directly through their mobile banking app. Customers will be able to access information about key factors influencing their score and see how their score compares to national averages. The score will be updated based on the customer’s credit report data from TransUnion®. Customers also have access to Bank of America’s Better Money Habits®, which provides free educational tools about how to maintain healthy credit as well as additional educational resources.

With more than 20 million active mobile users and growing, Bank of America’s mobile banking platform is an evolving source of increased customer engagement and satisfaction. During the second quarter of 2016, mobile banking customers logged into their accounts more than 900 million times, or approximately 47 times per user. During that same period, customers made more than 25 million mobile bill payments and nearly 80 million transfers, a growth of 30% and 46%, respectively, over 2015. Customers also used their mobile devices to deposit more than 280,000 checks daily and to schedule 22,000 appointments per week with a personal banker or financial center specialist, and were able to use their smartphone at more than 2,800 cardless ATMs to withdraw cash. More customers are opening new accounts through mobile, with sales increasing by 48% over the past year.

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