Bank of America officials pride themselves on effectively listening to their customers. As a result of listening, the company announced a comprehensive redesign of its award-winning mobile app that includes easier navigation and the ability to set the language to Spanish, in addition to other features that make it easier for customers to control their finances from the palm of their hands. Fulfilling on customers’ requests for a mobile app with more features can have a major impact on brand loyalty. “Our objective is to....

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