Avocados From Mexico® Collabs with Gronk to Launch the Guacline for Big Game Fans

Avocados From Mexico has built a reputation for delivering creative marketing, and this year, they’re kicking off the Big Game with the Guacline, a new experience that connects football fans with “Gronk AI,” the digital avatar of NFL legend and Avocados From Mexico ambassador, the Gronk himself, Rob Gronkowski

Fans can interact with Gronk’s digital counterpart to discover his favorite guacamole recipes, just in time for the Big Game. The Guacline allows football lovers to connect with their idol, dive into the story behind his famous buffalo Gronkamole, and get access to guaranteed game day MVP guacamole recipes. All this takes place via an AI-powered platform created in collaboration with the digital experience agency 270B, offering a personalized, interactive experience that combines fans’ love for football and guacamole. At the end of each interaction, fans can download their Gronk-approved recipe and put their own spin on the perfect game-day snack. 

Rob Gronkowski expressed his excitement about the partnership, stating, “Avocados From Mexico is always up to something good — so when they approached me and said, ‘Hey, can we make the first digital avatar of you for the Big Game?’ I was immediately excited to team up. I’ve always been drawn to creating fan experiences that are entertaining and bring a good time — and interacting with them via my avatar on the Guacline lets me do just that. Plus, they get a Gronk-approved guac recipe for the Big Game!” 

CEO and President of Avocados from Mexico Alvaro Luque added, “Ever since our first Big Game advertisement nearly 10 years ago, we’ve constantly reimagined what it means for our brand to connect with guac-loving football fans everywhere. We were determined to take our innovation to the next level this year and via our ongoing experimentation with AI, we’ve unlocked a way to serve up an avocado-fueled experience unlike any other. With Rob Gronkowski as our teammate, we have even more fun in store ahead of the Big Game — stay tuned!” 

The Big Game is the perfect occasion to indulge in guacamole, with millions of fans celebrating with this iconic snack. Avocados From Mexico is responsible for around 95% of avocado sales in the U.S. during the weekend of the Big Game, with approximately 250 million pounds of avocados consumed, enough to fill 30 million football helmets with guacamole. 

Follow Avocados From Mexico on Instagram or explore the Guacline here: https://avocadosfrommexico.com/big-game/ 

Read more on Loyalty360: 

TUMS and DraftKings Launch the TUMS Fantasy Football Pool for Game-Day Food Enthusiasts 

7-Eleven Offers Free Pizza for Football Fans 

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