TUMS has partnered with DraftKings to introduce the TUMS Fantasy Foodball Pool, a free online game that allows participants to create lineups featuring their favorite game-day foods and beverages. Players can draft a six-item lineup from a selection of 36 popular items, with themes changing weekly leading up to the Big Game on February 9, 2025. The themes include Tailgate Foods, Spicy Foods, Sweet Foods, and New Orleans Foods. Participants can play up to four rounds, each corresponding to a specific theme, for a chance to win a share of $40,000 in total cash prizes.
The food and drink options available for selection are based on a survey of 2,000 Americans, ensuring that the lineup reflects popular game-day choices. Top selections include barbecue, hot wings, seven-layer dip, brownies, chicken tenders, nachos, pizza, buffalo chicken dip, fries, and mini sliders or burgers. The survey also revealed that 54% of respondents believe the game-day food spread can make or break the viewing experience, and 25% reported experiencing heartburn after indulging in these foods. Notably, 33% of respondents expressed a desire for their host to have an antacid on hand during the game.
To promote the TUMS Fantasy Foodball Pool, TUMS has enlisted former two-time professional football champion and food enthusiast Vince Wilfork. Wilfork, known for his love of cooking and game-day feasts, will share his personal experiences with managing occasional heartburn and encourage fans to participate in the game. He emphasizes the importance of enjoying favorite foods without the worry of heartburn, highlighting TUMS as a solution for fast relief.
This collaboration between TUMS and DraftKings offers fans an engaging way to celebrate their love for game-day cuisine while providing a chance to win cash prizes. By participating in the TUMS Fantasy Foodball Pool, fans can indulge in their culinary passions and enjoy the Big Game without the discomfort of heartburn, thanks to TUMS' fast-acting relief.