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Augme Technologies Inc. has expanded its marketing agreement with Graphic Packaging International Inc. to provide services for the mobile redemption of 2d bar codes.
The partners’ goal is to create marketing opportunities and purchase-incentive programs for consumer brands and marketing agencies. The loyalty codes combined with mobile interaction enable purchase-incentive programs for targeted marketing campaigns, contests and customer rewards.
“At GPI, we are in constant watch out for new capabilities that will....
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