ATB Financial’s mission statement is perhaps best summed up by Steve Fedorchuk, the company’s VP of Customer Care.
“We looked at our 77-year history and decided that we can transform banking,” Fedorchuk explained. “We can change banking, reimagine it, and make it work for people almost 80 years later.”
As part of the 2015 Engagement and Experience Expo powered by Loyalty360, Fedorchuk and Dwayne Calder, Director of Customer Care Operations at ATB Financial, shared with attendees how this bold aspiration....