Associated Bank Set to Kick off Memorable CX Via Green Bay Packers

Associated Bank has been the bank of the Green Bay Packers for nearly 100 years. The 2017 NFL regular season kicks off tonight as the defending Super Bowl Champion New England Patriots host the Kansas City Chiefs, and Associated Bank wants to continue to leverage its position as the Bank of the Packers to challenge the marketplace, engage fans, and deepen relationships.

With the start of another football season, Packers fans will have new, exclusive opportunities to show their pride and receive unprecedented access to their favorite team through Associated Bank. This season’s “Get Closer to the Packers” campaign features interactive in-stadium, online and community activities, and an opportunity to win a one-of-a-kind behind-the-scenes experience.

“It’s an honor for Associated Bank to be the Bank of the Packers since 1919, and through that relationship further offer fans new and exclusive experiences to celebrate their team pride throughout the season,” said Christopher Piotrowski, executive vice president and chief marketing officer, Associated Bank. “For instance, this season Associated Bank will be the first Packers partner to provide fans with an augmented reality experience at Lambeau.”

Fans are invited to a new Virtual Photo Experience featuring Jordy Nelson, Randall Cobb, David Bakhtiari, and Bryan Bulaga. With their chosen player, fans can participate in a unique augmented reality experience and pose for a photo with that player. The photo includes the player’s autograph and will be sent to the fan’s email so they can download it or share via their Facebook and Twitter accounts. This fan experience is located in the Lambeau Field Atrium and the Johnsonville Tailgate Village in the Lambeau Field parking lot.

What’s more, Packers fans know the best place to celebrate the team is in the stadium, and better yet, on the sidelines. To honor fans, Associated Bank has launched its Packers Ticket Sweepstakes on Facebook, where fans could win two game tickets paired with VIP sideline passes or two tickets to the Festival Foods MVP Deck. Visit

In partnership with Feeding America Eastern Wisconsin, the Green Bay Area Public School District and the Green Bay Packers, Associated Bank will host a second annual community-wide Stock the Box for Hunger food collection and pep rally on Sept. 23 from 10 a.m. – 1 p.m. The event will be held in the Lambeau Field parking lot at the corner of Lombardi Ave. and Ridge Rd.

Online and in branches, fans can earn up to $250 when they open a Packers Checking account ($150), with qualifying transactions, and money market account ($100) with a minimum balance.

Open a Packers Checking account at Lambeau Field on game days and receive a $150 bonus with qualifying transactions, plus a $75 Packers Pro Shop gift card and a Packers fleece blanket. Fans can open an account by visiting the fan experience in the Lambeau Field Atrium, the Johnsonville Tailgate Village in the Lambeau Field parking lot and the South End Zone near section 643s.

To qualify for the $75 Packers Pro Shop gift card, the customer must open a new Packers Checking account at Lambeau Field. Customer will receive a voucher which can be taken to any Associated Bank location to fund the account.

Recent Content