ASICS Launches Exclusive Web3 Collection

ASICS announced the launch of the new ASICS x Solana UI Collection, furthering its commitment to getting the Web3 community moving. Featuring custom-made GT-2000™ 11 running shoes, customers will automatically receive a loyalty ASICS Badge NFT with purchase, with a chance to receive an airdrop of a limited number of ASICS x STEPN GT-2000™ NFTs. The shoes are exclusively available to purchase with USDC digital dollar currency.

The collection has been exclusively designed for everyday activity and is available in two custom designs inspired by the user interfaces (UI) on computer and phone screens meant to symbolize a balance between screen time and physical activity. The shoes mark the first physical product available to order using USDC on Solana Pay. ASICS has brought together both physical and digital commerce to provide a seamless end-to-end customer experience.

Joe Pace, Director of Web3 and Digital Goods at ASICS says, "The launch of the ASICS x Solana UI Collection is a major step forward for ASICS Web3 commerce. We're proud to leverage Solana Pay and partner with STEPN to help us scale our mission to inspire the global Web3 community to create healthy habits with our products. Building on learnings and successes from our Sunrise Red and Genesis STEPN collections, we're excited to continue delivering world-class Web3 experiences."

"As a first mover in this space, ASICS is leading the industry by showing how customers and brands can come together around tokengated experiences that provide ongoing e-benefits to both sides," said Josh Fried, Head of Payments Business Development at Solana Labs. "Furthermore, by using USDC payments on Solana Pay, ASICS is breaking down geographic barriers to facilitate transactions around the world and showing just how much more can be done with Web3 commerce." 

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