Apple Enhances Privacy with New Platform Updates

Apple announced several updates across its platforms to enhance user data control. The Cupertino, California-based technology company introduced its Private Cloud Compute, designed to process artificial intelligence (AI) tasks while maintaining privacy in the cloud.
 
Private Cloud Compute balances powerful AI capabilities and stringent privacy protections and works by enabling Apple Intelligence to scale its capacity and draw on larger server-based models for more complex tasks while maintaining user privacy.
 
Apple is also adding new features, including hidden and locked apps, that allow users to prevent sensitive information from being seen by others. A user can lock apps to protect the contents. They can also conceal or hide an app so that others don’t see it if, for example, a user wants to share a screen or a picture on their phone. If someone tries to open an app or taps the icon, they’ll be prompted to authenticate with a passcode or via Face ID® or Touch ID® before the app opens. 
 
“Private Cloud Compute allows Apple Intelligence to process complex user requests with groundbreaking privacy,” said Craig Federighi, Apple’s Senior Vice President of Software Engineering. “We’ve extended iPhone’s industry-leading security to the cloud with what we believe is the most advanced security architecture ever deployed for cloud AI at scale. Private Cloud Compute uses your data only to fulfill your request and never stores it, making sure it’s never accessible to anyone, including Apple. And we’ve designed the system so that independent experts can verify these protections.”
 
Other new features include improved Contacts permissions in iOS 18, which allow users to be more selective about which contacts they want to share with apps, and the Accessory Setup Kit, which pairs a user’s accessories without exposing other devices on the network. In addition, a new Passwords app simplifies access to account passwords, Wi-Fi passwords, passkeys, and two-factor authentication codes stored in Keychain, along with security alerts for weak passwords.
 
Learn more about Private Cloud Compute here:
https://security.apple.com/blog/private-cloud-compute/
 
 
Read More on Trends, Updates, and Industry Leaders  
 
 
Read more on Loyalty360:  
 
 
Data and Privacy Update: Experts Discuss the State of Collecting Customer Data
 
Crumbl App Joins Apple Pro Vision
 
Wayfair Offers Gen AI App through Apple Vision Pro

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing