Customers Can Now Purchase Mobile Gift Cards via or     American Eagle Outfitters’ Facebook® Page

PITTSBURGH—American Eagle Outfitters, Inc. (NYSE: AEO) today announced the launch     of its mobile gift card program, just in time for the holidays. The     cards are available for purchase at or through the American     Eagle Outfitters, aerie and 77kids Facebook Pages.

“AEO customers are essentially fused to their mobile phones,” said     Gabriella Dera, vice president of customer relationship marketing for     American Eagle Outfitters, Inc. “Mobile gift cards offer the ultimate     convenience, as well as instant gratification for gift giving this     holiday.”

Gift card senders choose from four holiday designs within each AEO     brand—American Eagle Outfitters, aerie and 77kids. They can also add a     personal message of up to 100 characters. The mobile gift card is texted     to the recipient’s mobile phone, and can be used to shop online or in     any of the 1,000+ AEO stores worldwide. An e-mail message will also be     sent to the recipient in case the text message is missed.

When purchased through AEO brand Facebook Pages, mobile gift card buyers     can choose to post a message on their wall, letting friends know that     they sent out an AE, aerie or 77kids gift card. Building in this social     element adds a new level of fun, excitement and sharing to gift giving.

Mobile gift cards are part of the American Eagle Outfitters     comprehensive mobile commerce strategy. As a portfolio of lifestyle     brands, the company strives to engage customers where they are—at home,      work, school, or at the mall. AEO gift cards never expire, and do not     include fees of any kind.

The company has partnered with Transaction     Wireless (TW), a leading provider of virtual and mobile gift     cards, to power its mobile gift card offerings. TW’s patented wGift     technology platform enables the easy, safe purchase of virtual gift     cards directly from any digital device, including any internet-enabled     cell phone. The company’s wSocial platform enables social gifting. TW’s     platform is turnkey and completely scalable to help companies and brands     quickly and easily keep up with the ever-changing mobile and social     media landscape. The cards are stored safely, which helps to ensure the     gifts will be used rather than lost or forgotten.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”)      offers high-quality, on-trend clothing, accessories and personal care     products at affordable prices. The American Eagle Outfitters® brand     targets 15 to 25 year old girls and guys, with 935 stores in the U.S.      and Canada and online at      aerie® by american eagle offers apparel and intimates collections for     the AE® girl, with 147 standalone stores in the U.S. and Canada and     online at      The latest brand, 77kids® by american eagle®, is available online at,      as well as at seven stores across the nation. The 77kids brand offers     small sizes and great big style for kids 0-14. AE.COM®, the online home     of the brands of AEO, Inc. ships to 76 countries worldwide.

About Transaction Wireless

Transaction Wireless (TW) enables retailers and brands to connect and     engage with their consumers through the power and reach of virtual,      mobile and social gifting, and to become part of their evolving digital     world, through any PC or mobile device. Transaction Wireless’ technology     platform supports a customizable, scalable suite of patented digital     gifting and marketing solutions for today’s online, social and mobile     mediums. The Company is headquartered in San Diego, California and     counts AMC Entertainment, American Eagle Outfitters, Applebee’s,      SpaFinder, Bass Pro Shops and Hallmark Business Connections, as some of     its current clients. More information can be found at

Recent Content