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AMC Theatres, the largest theatrical exhibitor in the United States, in Europe & the Middle East and in the world, announced a historic, unprecedented $25+ million national advertising campaign across the United States to remind movie lovers that Hollywood’s stories are enjoyed in their best light – with a seamless, communal, multi-sensory experience – at AMC. The message of the campaign is simple but clear: “AMC Theatres. We Make Movies Better.” This messaging also will be used in nine European countries....
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