What exactly do customers want when it comes to credit card rewards? What will attract customers that will enhance engagement and brand loyalty levels?
Ally Bank officials believe they have the answer: Cash.
According to a recent Ally Bank survey, more than half (58%) of survey respondents who have a credit card said they preferred cash back rewards, particularly travel rewards, store promotions, and introductory interest rates or bonus rewards. What’s more, the study found that two thirds of those respondents (66%) would be....