Albertsons Companies recently introduced Celebrations, a new online hub designed to streamline the way customers plan birthdays, baby showers, holidays, and other special occasions.
Available through the apps and websites of Albertsons Companies banners, including Albertsons, Safeway, Shaw’s, ACME, Jewel-Osco, Vons, Randalls, and Tom Thumb, the platform consolidates everything needed for event planning into one convenient digital destination.
The goal is to make hosting easier, more personalized, and less time-consuming for busy shoppers.
Albertsons Cos SVP of Digital Customer Experience, Jill Pablovich, said, “At Albertsons Cos., we’re committed to making it easier for customers to bring the joy of food to every occasion. Celebrations puts essentials in one place, making planning and shopping more convenient, more personal, and delightfully effortless for millions of shoppers.”
Celebrations guides customers from inspiration to checkout in minutes. Users can browse curated themes, customize cakes, order floral arrangements and décor, select catering options, and choose beverages where available.
The platform also features party checklists, recipe ideas, and exclusive products from Albertsons’ Overjoyed® and Signature SELECT® brands. Flexible fulfillment options, including delivery and DriveUp & Go™ pickup, ensure convenience, while customers can add personalized notes or send gifts directly through the platform.
A key feature is the Albertsons AI shopping assistant, which provides tailored recommendations based on event type, theme, and available promotions.
Pablovich said, “We’re enhancing the shopping experience for our customers by adding the capability to plan entire celebrations with the same ease as ordering their weekly groceries. This integration is what makes Celebrations truly innovative.”
Learn more about the various Celebrations offerings here.