Albertsons Companies has introduced "for U™ Travel," a new feature within its loyalty program that rewards customers with cashback from booking services such as flights, hotels, car rentals, and vacation packages. Powered by Expedia, this service is accessible through the Albertsons for U app and website, providing a seamless travel booking experience integrated with grocery savings.
Members of the free for U loyalty program that book travel can earn up to 5% cashback to use on Albertsons grocery purchases, including Safeway, Vons, ACME, Shaw’s, and Jewel-Osco. FreshPass members, Albertsons Cos. paid loyalty program, can receive up to 10% cashback. These members are also able to receive unlimited free delivery on orders over $30, larger savings on private label brands, and their points don’t expire.
“for U Travel extends our loyalty experience beyond the grocery store and rewards our customers for something they already do – travel. We’re thrilled to partner with Expedia Group to launch an industry-leading program that’s both convenient and rewarding,” said Manjari Mehrotra, VP of Loyalty for Albertsons Cos.
The introduction of for U Travel aligns with a growing consumer interest in booking travel through non-travel loyalty programs. According to Expedia's 2025 Traveler Value Index, 82% of consumers are interested in booking travel through such programs. Albertsons aims to enhance customer engagement by offering additional value and convenience, extending its loyalty experience beyond grocery shopping.
Customers who sign up for the free ‘for U Travel’ will get $5 off their next purchase if they spend over $25.
Learn more here.