Since Texas-based cinema chain Alamo Drafthouse launched its Alamo Victory customer loyalty program less than one year ago, company officials are excited about how the program has progressed and impacted brand loyalty.
Founded in Austin, Texas, in 1997, Alamo Drafthouse is differentiated because it sells food and beverages, including alcohol, during films at cabaret-style tables with waiter service. The chain operates 17 theaters in Texas, Michigan, Missouri, Colorado, New York and Virginia, with plans to add a total of six more theaters....