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Artificial intelligence is a topic on the lips of loyalty marketers everywhere now and Maritz Motivation Solutions, a leading provider of loyalty programs to U.S. and global companies, recently announced the successful use of AI to predict the redemption of loyalty program rewards associated with HSBC’s new suite of credit cards.
Maritz’s AI algorithm, also known as machine learning, predicts the rewards a loyalty program member is likely to redeem over the next year. The AI then suggests a redemption category to....
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