Advance Auto Parts has rolled out Advance Rewards, a revamped loyalty program designed to replace its previous Speed Perks program. The initiative focuses on delivering more features and value to all customers.
Advance Rewards still has a tiered structure but now adds meaningful enhancements that make earning and redeeming benefits easier. Members earn points for every dollar spent, with a three-tier system — 1st Gear, 2nd Gear and Top Gear — that increases the points earned as customers’ annual spend grows....