Leaders Gather in San Francisco and Munich to Examine Evolving Mobile Tracking, Targeting and Privacy Requirements
AdTruth, the digital media division of global device recognition technology leader 41st Parameter, today revealed insights and outcomes from the first in a series of AdTruth Workgroup meetings recently held in San Francisco (May 2) and Munich (May 9-10). The participants included 18 innovative companies -- representing the breadth of the digital and mobile advertising ecosystem including major advertising and marketing....