Insomnia Cookies, LLC has teamed up with ParTech, Inc. to leverage its loyalty and offer solution: PAR Punchh®. The bakery chain of 240+ stores in the U.S. seeks to improve customer loyalty while strengthening overall customer engagement. The brand, known for its warm cookies, plans to use the loyalty and engagement platform to increase customer frequency and spend. A spokesperson from Insomnia Cookies sees the collaboration as another way to connect with “insomniacs” in the digital space.
“With Punchh’s cutting-edge loyalty platform, we’re excited to evolve our customer experience, reward our loyal Insomniacs, and provide an even more enjoyable journey for those who crave our warm, delicious creations. Together, we’re raising the bar, ensuring every sweet moment is a delightful experience for our valued customers,” says Tom Carusona, Chief Marketing Officer of Insomnia Cookies.
“At PAR, we believe in empowering brands to forge meaningful connections with their customers. Our commitment to providing cutting-edge solutions that drive customer loyalty and engagement is exemplified through our collaboration with Insomnia Cookies,” adds Savneet Singh, CEO of PAR Technology.
PAR Punchh® is enhanced with artificial intelligence (AI), incorporating a “self-learning process” that facilitates the growth of a brand’s most loyal customer base. At present, 200+ global enterprises leverage the capabilities of Punchh across 20 countries.
Learn more about the platform at: https://partech.com/products/punchh-loyalty/
Read more on Loyalty360:
Insomnia Cookies Delivers Sweet Loyalty Program for its Best Customers
Q&A with Insomnia Cookies Chief Marketing Officer, Tom Carusona
PAR Acquires Loyalty Provider Punchh