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We all know loyalty program members expect more from brands than ever before, and the way brands deliver on those expectations is often a critical differentiator. Digital-first programs with added utility, personalized notifications and curated experiential benefits are setting the bar high, leaving many brands scrambling to keep up. We’ll discuss the concept of “connected membership” between separate brands and the work Lenati has been leading in this innovative space, helping stay ahead of evolving member expectations.