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Conference Presentations

Personalization in Focus: Stop and Shop’s Journey to a Human-Centric Approach in a Rapidly Evolving Grocery Landscape [Customer Expo 2019]

Stop & Shop, ICF Next November 20, 2019

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Loyalty / Rewards Programs
Personalization

ICF Next and Stop & Shop discuss their collaborative process and combined focus on human centered design/humanizing loyalty in designing the Stop & Shop GO Rewards program.

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