In this session, Eliot Hamlisch, Senior Vice President, Worldwide Loyalty and Partnerships at Wyndham Hotels & Resorts looks at what it means to deliver superior customer experiences through personalization and the critical role that data plays as the foundation of those experiences. Gain insight into how Wyndham, the world’s largest hotel franchising company, leverages data in its own day-to-day operations while exploring best practices from other leading brands that are pushing the envelope on personalization.