Please enter your username or the email address associated with the account so we can help you reset your password.
Your account provides limited access to Loyalty360.org. To download this , become a Engagement Expo,Loyalty Expo Attendee or Loyalty360 member.
Internally, brands may create silos between marketing and customer service, but for the customer, it's all one brand experience—which means understanding and delivering on a customer's preferences needs to be a cross-functional priority. Jebbit's Pam Erlichman joins Elizabeth Fettes of Karisma Hotels & Resorts to share how their marketing team is taking a page from customer service and giving travel buyers an opportunity to share their likes, dislikes, motivations, and aspirations even before they're ready to buy. The end result? A highly relevant, personalized experience across all brand touch points, before, during, and after their vacation.