Bakkt Brings Crypto Rewards to Las Vegas Strip with Caesars Entertainment Partnership

  • March 13 2023
  • Resource: Daily News

Bakkt Holdings, Inc. announced a partnership with Caesars Entertainment to bring digital assets to Caesars Rewards® members. The deal integrates Bakkt® Crypto Rewards into Caesars’ existing program, allowing its members to redeem...Read More

Personalizing Experiences with Data: Bakkt’s Perspective Customer Loyalty Trends and Best Practices for 2023

  • February 28 2023
  • Resource: Daily News

Heading into 2023, brands are hoping to capitalize on upcoming trends in customer loyalty to differentiate themselves and stand out from the competition. Loyalty360 recently released its State of Customer Loyalty Report to provide insight into...Read More

Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

Loyalty360 Digital Roundtable: First- and Zero-Party Data and Impacts on Customer Loyalty

  • October 31 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and...Read More

Bakkt Study Finds Workers Open to Crypto Payments

  • July 28 2022
  • Resource: Daily News

Bakkt Holdings, Inc. released findings from its “Gig Workers & Crypto Study” examining various segments of gig workers and their openness to and understanding of cryptocurrency. While the study was fielded during peak crypto...Read More

Bakkt by Technology – Helping Companies Grow Loyalty with Innovative Approaches

  • July 20 2022
  • Resource: Daily News

Digital assets, NFTs, cryptocurrency – terms that were reserved for only the most forward-thinking technology businesses have come to the mainstream, and businesses are experimenting with adding these features to their customer loyalty...Read More