Fraud Continues to be a Trend in Loyalty, But Experts Say Brands Can Reduce Risk

  • December 21 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More

Loyalty Expo Pushes Loyalty Onward for Don Smith, Brierley

  • November 22 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As more brands and vendors reflect on their experiences at the 2021 Loyalty Expo, Loyalty360 can confidently say each attendee enjoyed their time at the conference. Perhaps none were more satisfied than Don Smith, Chief Strategy & Analytics...Read More

How to Leverage Your Data, Part 1: Using Data to Increase Customer Engagement

  • June 24 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Robert McClarin, Customer Engagement Partner, Brierley To increase customer engagement, brands must evolve towards leveraging data to Recognize, Reward, and React to their consumers in real-time across multiple channels. Brierley’s Customer...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Driving Customer Retention Through Incentives

  • January 19 2021
  • Resource: Daily News

For most retailers, the more traditional attempt at reducing customer churn often centers around customers that the brand feels are more likely to leave them for another retailer. Cutting down on defection rates is an important responsibility of...Read More

Travel, Tourism, and Entertainment Industry Prepares to Welcome Back Customers | Perspective from Loyalty360 Members

  • June 19 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

COVID-19 has changed every industry and brands’ focus on customer loyalty and experience in a multitude of ways. For example, the take-out and delivery industry, has had to transform, but has also skyrocketed due to limited to or no indoor...Read More

Uber and GrubHub Merger and How It Might Affect the Industry | Loyalty360 Member Perspective

  • June 09 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Partnerships and delivery have been hot topics over the last year, but are even more so now as a result of COVID-19. Brands have been forced to get creative and meet customers where they are in order to remain relevant, adapt to new restrictions...Read More

Movie Theaters Try to Maneuver the Changing Customer Landscape

  • June 01 2020
  • Resource: Daily News
  • Mark Johnson | Loyalty360

The pandemic has caused many industries to shut down for the time being, but the movie theater industry seems to be in an even more serious state of flux. The industry has shut down and not been able to offer its services, unlike restaurants that...Read More

Loyalty360 Members Honor Heroes, Keep Customers Connected, and Shoppers In-Style

  • May 04 2020
  • Resource: Daily News
  • Carly Stemmer Ivory, Loyalty360

As we kick off May, everyone is anxious to see what the next few weeks will hold as some cities, states, and countries begin to cautiously ease restrictions and re-open some businesses, many of which have been hit hard by the COVID-19 outbreak...Read More

Loyalty360 Members Continue to Build Customer Loyalty, Positive Experiences for their Customers and Communities

  • April 06 2020
  • Resource: Daily News
  • Carly Stemmer Ivory, Loyalty360

As we all continue to settle into our new normal for the time being, the sudden changes and uncertainty have not been easy on anyone. The routines of our daily lives have been overturned in a multitude of ways and while a lot of focus right now is...Read More

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