[Loyalty Expo 2014 Podcast] Tuning In and Turning On: Cultivating Customer Engagement Data to Drive Loyalty

  • January 19 2015
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

As brands seek to expand their single view of customer data solutions to cover all interaction nodes on the customer journey map, strategies are needed to ensure engagement data are being captured in an optimal manner, allowing marketers to craft...Read More

Tuning In and Turning On: Cultivating Customer Engagement Data to Drive Loyalty

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty 360

Don Smith, Senior Vice President, Consumer Innovation and Insights, Brierley+Partners and Kim Matlock, Hard Rock International, Senior Director, Digital and Customer Relationship ManagementAs brands seek to expand their single view of...Read More

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