TLC Marketing

Our rewards program this year is something entirely new to our brand, and you (and team) have been very conscious of that and forgiving of our lack of expertise as we leaned on you for assistance and knowledge throughout this process.

It’s a great fit for our brand and consumer, and I am grateful to have worked with you to bring it to life!

Dear Ms. Hope Stratford,

On behalf of Luxottica Wholesale US, we would like to take this time to thank you for all of the efforts for helping the Marketing team launch the incredibly successful “Back-to-School” campaign last August 2013. By working with you and the team at TRCo, we were able to create an exciting, new and innovative program for the optical industry by offering a free concert ticket to consumers who purchased optical frames at one of the participating independent accounts. It was truly a pleasure because we knew we could rely on your expertise, your guidance and vision on how to make this campaign a complete success!

We launched the program in August to capitalize on the prime Back-To-School timeframe and it was extremely rewarding for the copmany, both quantitatively and qualitatively, and the execution of the program was flawless. We received positive feedback from our customers who carried the promotion in their stores and we are already receiving inquiries into the next Back-To-School campaign. We are very thankful that the campaign worked out and look forward to a longstanding partnership between Luxottica Wholesale and TRCo!

Samsung Italy:

The campaign proved quite successful and helped us to perform well in the premium segment of digital cameras. While the campaign lasted, we were able to double our market share in the specific segment.

Trade Marketing Manager, Samsung Italy

Campaign Details: With every purchase receive a free European flight or 2 for 1 flight voucher to New York

Nestle Purina USA:

Paul and Mike,

Thanks again for helping us execute the successful promotion with Purina Snacks.  This drove incremental display which helped drive trial and penetration. One of our brands saw a 51% lift at retail, while the others fell more in line with what you told us to expect (~12%).

The ROI on this promotion out-performed other volume-driving promotions. (i.e. FSI, bonus bags etc) We know for a fact that the retailer is willing to run this promotion again and even give us a more prominent display in-store.

I look forward to working with you again in the future.

Assistant Brand Manager at Nestle Purina PetCare

Campaign Details: Free Movie Ticket with every purchase

Rowenta Italy:

This promo allowed us to increase visibility in stores, making us key players in major customer leaflets and achieving an increase of 26% in the promo period.
It’s the third campaign we deal with success with you and we hope to repeat soon similar promos with you.

Marketing Manager, Rowenta, Italy

Campaign Details: One free night in a Farm Holidays for 2 including a breakfast in bed with every purchase

Mattel Italy:

I think TRCo's approach is truly unique and proves to be successful in ensuring uplift in sales thanks to the rewards that have a highly perceived value and simple and clear promotional mechanics that make them easily accessible to our consumers.

Trade Marketing Manager, Mattel Italy

Campaign Details: choice of a free week of ballet classes, theme park admission tickets or a week of sport lessons with every purchase

Citibank UK:

Not only did the offers provide something that was appealing to our customers, but more importantly had a positive impact on helping customers choose Citibank for their everyday banking.

The redemption process also proved to be simple and informative, something which was a core priority to the process being implemented

Marketing Manager, Citibank, UK

Campaign Details: One night hotel stay to every customer that transferred to a Citibank account.

Lornamead Finesse USA:

Dear Christopher,

On behalf of the Finesse team, I want to thank you for helping us execute our first Salon Rewards program on Finesse styling aids.

In a category where the purchase is usually made within seconds while standing in front of the shelf, we believe that the salon offer played a big role in convincing consumers to choose Finesse.

A welcome change from our traditional “cents off” tactics & appears to have helped reverse a negative sales trend.

We look forward to working with TRCo again on this promotion.

Marketing Director, Hair Care

Lornamead, Inc.

Campaign Details: Free beauty treatment with every purchase.

Green Mountain Energy USA:

Dear Paul,

Just a quick note of gratitude to you and your team for helping us implement our very successful loyalty rewards pilot program. We were all extremely pleased with the results, if not surprised when we measured a reduction in churn for those included in the program, even those who never actually claimed a reward. And those who did claim a reward had a churn rate that was as much as 12% lower than those no in the pilot! In our business, that's a significant reduction.

We're looking forward to working with TRCo further to expand this program to a wider audience and explore other areas of our business which could benefit from your programs.

Sincerely,

Senior Customer Experience Specialist

Green Mountain Energy Company

Campaign Details: Loyalty platform, customers log in monthly and choose from a free:
2 for 1 dining entrée
2 for 1 round of golf
Fitness class
Personal training session
Audio book download
Beauty treatment
Wellness class
Nutritional Consultation