TCS Customer Intelligence & Insights™ (CI&I) is a next-gen loyalty management product that helps you achieve loyalty as an outcome by delivering hyper-personalized experiences to your customers across channels each time, every time.
Whether it’s retaining and growing your existing customer base with hyper-personalized rewards and recommendations, creating a journey-based engagement with your customers to enhance their life-time value, or turning your customers into brand advocates, TCS CI&I offers the perfect solution to achieve your goals.
TCS CI&I features the following modules:
- Loyalty Management helps you define and manage end-to-end loyalty programs including parent program, partners, club/child programs, tiers, enrollment schemes, currencies, rewards, offers, along with rules for rewarding customers and managing memberships.
- Real-time Customer Data Platform provides a single view of customers across multiple data sources using intelligent human-centric matching.
- Customer Analytics applies artificial intelligence and machine learning capabilities for a complete understanding of customers ever-changing behaviors, sentiments, preferences, and journeys. It also helps deliver real-time contextual product and offer recommendations to customers at each moment of customer interaction.
- Reporting and Dashboarding enables you to monitor the performance of your initiatives and their impact on your customer base across key metrics.
TCS CI&I is built on an extensible platform and can be deployed on-premises or in the cloud based on your data security and compliance needs. Its agile, modular, architecture complements your existing marketing technology investments.
And, unlike other loyalty solutions, TCS CI&I leverages your data wherever it lives without the need for data duplication.