Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Business and Technology Insights: Hiring for The Hybrid Office

Arpita Baheria, Tata Consultancy Services , Tata Consultancy Services | November 08 2022

HighlightsVirtual recruitment has become an effective means of talent acquisition for the hybrid workspace. Even after the pandemic has ended and its aftermath is curbed, remote hiring is sure to.

Technology

Will AVOD eclipse the subscription model?

Manish Dubey, Tata Consultancy Services , Tata Consultancy Services | August 09 2022

In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue.

Technology

Metaverse: An Immersive, Digital Alternative to the Physical World

Sumit Kumar, Tata Consultancy Services , Tata Consultancy Services | July 14 2022

HighlightsExperience the convergence of the physical and digital world as never before.Metaverse would constitute a more decentralized framework, giving users more control across multiple domains.A.

Technology

Sustainable Pricing Power: Marketer’s Winning Gambit

Chris Burggraeve & Ranganathan Sundaram, Tata Consultancy Services , Tata Consultancy Services | June 21 2022

Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse.

Content Marketing