Business and Technology Insights: Hiring for The Hybrid Office

  • November 08 2022
  • Resource: Loyalty Today
  • Arpita Baheria, Tata Consultancy Services

HighlightsVirtual recruitment has become an effective means of talent acquisition for the hybrid workspace. Even after the pandemic has ended and its aftermath is curbed, remote hiring is sure to stay because of its time- and cost-saving benefits,...Read More

Will AVOD eclipse the subscription model?

  • August 09 2022
  • Resource: Loyalty Today
  • Manish Dubey, Tata Consultancy Services

In the last few years, subscription platforms with original premium content have eaten into the market share of the advertising-based video on-demand (AVOD) platform. But with subscription fatigue kicking in, the AVOD players are now pulling out...Read More

Metaverse: An Immersive, Digital Alternative to the Physical World

  • July 14 2022
  • Resource: Loyalty Today
  • Sumit Kumar, Tata Consultancy Services

HighlightsExperience the convergence of the physical and digital world as never before.Metaverse would constitute a more decentralized framework, giving users more control across multiple domains.A regulatory body to oversee transactions, data...Read More

Sustainable Pricing Power: Marketer’s Winning Gambit

  • June 21 2022
  • Resource: Loyalty Today
  • Chris Burggraeve & Ranganathan Sundaram, Tata Consultancy Services

Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse, less than 3% of a company’s board roles...Read More