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DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Salesforce and Polygon Partner on NFT Loyalty Program

Salesforce has partnered with Polygon Labs to develop a proprietary NFT-based loyalty program. The partnership will focus on developing an advanced...

Loyalty Reads: Rewards Canada Announces Top 5 Travel Rewards Points Currencies, Salesforce Launches Platform to Create NFT Loyalty Programs, and More
Loyalty Reads: Salesforce Develops First Generative AI for CRM, Great Clips® Hosts March Madness Giveaway, and More
Preference Centers Promote Privacy and Engagement

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty360 Executive Perspective | Emotional Loyalty & Engagement

View the Perspectives from Leaders in Customer Loyalty: What Does Emotional Loyalty Mean to Your Brand? Webinar here Creating engaging...

Loyalty360 Executive Perspective | Customer Experience

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you...

Great Data Alone Won’t Make You Data-Driven – Here’s What Will
Why First-Party Customer Data Is Better Than Using Cookies (Really)
Kara Swisher Says You Need a Web3 Strategy — Here’s Why

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

The Top 5 Loyalty Program Metrics You Should Be Tracking

Points. Rewards. Experiences. Tiers. Benefits. These are some of the ways brands engage their customers through their loyalty programs in hopes...

Perspectives from Leaders in Customer Loyalty: What Does Emotional Loyalty Mean to Your Brand?
Perspectives from Leaders in Customer Loyalty: How Has Customer Experience Evolved?
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Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social and artificial intelligence—to create a 360° view of...

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