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DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Loyalty360 Reads: Delta SkyMiles Updates Rewards Benefits, Office Depot Starts New Podcast for Entrepreneurs, Salesforce Updates AI Tools, and Tiff’s Treats Unlocks AI Writing Tool for Customers

Delta Loyalty Program Changes Rewards Policies The major American airline, Delta, has decided to curtail lounge access to select credit...

Loyalty360 Reads: McDonald’s To Remove Soft-Drink Stations, Anthem Blue Cross Launches New Array of Affordable Care Options, WIlliams-Sonoma and Salesforce Team Up for Customer Convenience
Loyalty Reads: Salesforce Personalizes Campaign and Shopping Experiences with Generative AI, BP Announces Upside Partnership, and More
Salesforce and Polygon Partner on NFT Loyalty Program

Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty360 Executive Perspective | Emotional Loyalty & Engagement

View the Perspectives from Leaders in Customer Loyalty: What Does Emotional Loyalty Mean to Your Brand? Webinar here Creating engaging...

Loyalty360 Executive Perspective | Customer Experience

Loyalty Today

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

A CDP Is a Powerful Tool for Marketers — Here’s How To Make It Work for You

The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. In order to understand why, you...

Great Data Alone Won’t Make You Data-Driven – Here’s What Will
Why First-Party Customer Data Is Better Than Using Cookies (Really)
Kara Swisher Says You Need a Web3 Strategy — Here’s Why

Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

The Top 5 Loyalty Program Metrics You Should Be Tracking

Points. Rewards. Experiences. Tiers. Benefits. These are some of the ways brands engage their customers through their loyalty programs in hopes...

Perspectives from Leaders in Customer Loyalty: What Does Emotional Loyalty Mean to Your Brand?
Perspectives from Leaders in Customer Loyalty: How Has Customer Experience Evolved?
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Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social and artificial intelligence—to create a 360° view of...

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