Description


We are Phaedon. Previously the commercial marketing group of ICF under the brand name ICF Next, we are now an independent company. 
 
Our name may be new but we’re not new to what we do. Our market-leading SaaS loyalty platform, Tally™, underpins many of the largest and most beloved loyalty programs across the globe. Through innovative, tech-agnostic loyalty strategy, program design, and experience services, powered by our AI insights engine, Clary, we help brands build more meaningful customer relationships that transcend mere points and programs.
 
With an approach that is grounded in both data and empathy, our cross-functional teams leverage advanced analytics and behavioral insights to cultivate deep, emotional loyalty and create fierce brand advocates. We transform how brands connect with the audiences they care about most by seamlessly blending strategy, technology, and human understanding—increasing acquisition and retention to deliver measurable outcomes that align with strategic business objectives.
 

Contact:

General – [email protected]

DAILY NEWS

VIEW ALL

Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Loyalty360 Supplier Member Insights

VIEW ALL

Loyalty360 Supplier Member Insights provide in-depth perspectives from leading technology providers, agencies, and consultants in the customer loyalty space. These insights highlight innovative strategies, emerging trends, and best practices that help brands enhance their customer loyalty efforts.

Research & Reports

VIEW ALL

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Supplier-Contributed Blogs

VIEW ALL

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Analyst Brief / Featured Technology & Services

VIEW ANALYST BRIEFS VIEW FEATURED TECHNOLOGY & SERVICES

Loyalty360’s analyst reports and summaries are designed to help brands and marketers navigate the plethora of vendors and providers that support customer loyalty, customer experience, and customer engagement strategies in any capacity.

Webinars

VIEW ALL

Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Loyalty Management Magazine

VIEW ALL

Read the latest from industry experts and our members in Loyalty Management Magazine sections.

INDUSTRY NEWS

VIEW ALL

Loyalty360’s industry news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Phaedon Appoints Ravi Erraguntla as New Chief Product Officer