CONTENT GALLERY

Brands face many challenges when maintaining a vibrant customer loyalty program that engages members, elevates the customer experience, and fosters brand affinity. While some challenges might seem obvious — getting internal stakeholder buy...Read More

In a crowded marketplace, brands are challenged to stand out and win brand love. Transforming customers into authentic brand advocates can be a challenging journey for many brands.  Phaedon helps clients move their customers toward...Read More

Loyalty360 met with Emily Merkle, Senior Vice President, Analytics and Data Science at Phaedon, formerly known as ICF Next, to discuss the essential characteristics of successful loyalty programs, enhancing the customer experience, and harnessing...Read More

A “lifetime tier” in a loyalty program refers to a special level or status that a customer attains based on their long-term loyalty and cumulative spending with a particular brand. Unlike regular tiers in a loyalty program, which...Read More

On September 13, Delta announced it plans to “simplify” its SkyMiles Program, making changes to the ways travelers earn status — based on Medallion Qualifying Dollars alone — as well as changes that would limit lounge...Read More

A well-known name in customer loyalty for years, ICF Next recently announced exciting news for the company. They are rebranding to Phaedon as the result of the sale of its commercial marketing group to private equity firm Cohere Capital. With the...Read More

Across the globe, artificial intelligence (AI) and machine learning (ML) technologies are changing the way people interact — whether it’s in the pursuit of a product, service, need, or simply for pleasure. Without a doubt, the adoption...Read More

Business-to-Business (B2B) loyalty programs might not claim the largest footprint in the loyalty space, but their value cannot be ignored. As companies seek to build, strengthen, and keep relationships with business customers, it is critical to...Read More

For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

In today’s competitive business environment, brands realize that traditional marketing tactics such as discounts and loyalty programs based on spend will only get them so far. Many customers have a desire to connect with brands on a deeper...Read More