Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Interactive Video Holds Potential to Create Elevated Customer Engagement

During Thursday’s Loyalty360 webinar titled, “Supercharge Your Videos With Interactivity,” which was presented by HapYak, Kyle...

Article & Blogs


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Creating More Relevant Customer Experiences: The New Role of Interactive Video

Customers today take a vastly different journey in their product purchases than in past years. As more than 70% of the decision-making process is...



Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

[Podcast] HapYak - Supercharge Your Videos With Interactivity

Marketing professionals have long known the power of video to capture an audience. With recent advances in technology, loyalty marketers are...

Press Releases


Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

Loyalty360 Adds 4 New Members to Association, 4 Members Renew Membership

Eight total companies begin or renew their partnership with Loyalty360 Loyalty360, the association for customer loyalty, is pleased to announce...

Analyst Reports


Loyalty360’s Analyst Reports are designed to help brands and marketers navigate the plethora of vendors and providers in the market that support customer loyalty, customer experience and customer engagement strategies in any capacity.

Loyalty360 Analyst Report | HapYak

HapYak enables its users to overlay interactive elements on their existing videos, integrate with client systems for obtaining data, and provide...

Featured Technology


The Featured Technology page highlights some of the most impactful, innovative and effective tools and technologies in the market today for helping companies engage and retain customers.

Loyalty360 Featured Technology | HapYak

Within the past several years, personalized video has risen to prominence as a means to engage, acquire, and retain customers across a variety of...



Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Supercharge Your Videos With Interactivity

Recording below:Marketing professionals have long known the power of video to capture an audience. With recent advances in technology, loyalty...


HapYak Interactive Video lets you easily add interactions to all your videos and provides analytics that measure engagement, lead intelligence and conversion. Now digital marketers can increase the impact of video and measure the strongest signals from their audience, interactions.   Quickly and easily add Calls-to-Action, Forms, Polls...

Our Members

Lisa Clark