Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Bakkt Brings Crypto Rewards to Las Vegas Strip with Caesars Entertainment Partnership

Bakkt Holdings, Inc. announced a partnership with Caesars Entertainment to bring digital assets to Caesars Rewards® members. The deal...

Research & Reports


Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

2023 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports 

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and...

Loyalty Today


Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Customer Participation: Taking Your Customer Loyalty Engagement Strategy From Points to Participation

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value...


Bakkt is a trusted digital asset platform that enables consumers to buy, sell, store, and spend digital assets. Bakkt’s platform, now available through the Bakkt App and to partners, amplifies consumer spending and bolsters loyalty programs, adding value for all key stakeholders within the Bakkt payments and digital assets ecosystem...