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Supplier-Contributed Blogs

One-and-Done Rate Too High? 5 Ways to Turn Loyalty Members Into Brand Ambassadors

The Bakkt Team , Bakkt | June 15 2023

It's nearly impossible to grow a business without one key component: a loyal customer base who keeps coming back for more. Even better than that? A base of customers so devoted they become brand.

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The Four Types of Loyalty Program Members, and How to Reward Them

The Bakkt Team , Bakkt | April 18 2023

If all consumers had the same wants, concerns, motivations, and sticking points, designing a rewards program would likely be a pretty simple task. However, that conformity could also turn the world.

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Where’s The Brand Love? Creating an Inflation-Proof Loyalty Strategy

The Bakkt Team , Bakkt | March 31 2023

Loyalty inflation has sent programs into a downward spiral—but there is a way out  Loyalty in the post-pandemic worldDuring the COVID-19 pandemic, brands turned to their loyalty programs.

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Customer Participation: Taking Your Customer Loyalty Engagement Strategy From Points to.

The Bakkt Team , Bakkt | March 03 2023

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value proposition. Customers have long wanted both tangible.

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Accelerating Loyalty Value to Drive Engagement and ROI

The Bakkt Team , Bakkt | January 25 2023

Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating.

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How Innovative Loyalty Reward Strategies Can Boost Your Loyalty Program

The Bakkt Team , Bakkt | January 12 2023

Look at the typical consumer's email inbox, and you’re likely to see an inundation of messages from different loyalty programs, all clamoring for attention. This isn’t happenstance.

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What Are Digital Assets?

The Bakkt Team , Bakkt | December 30 2022

Suddenly, the "metaverse" is everywhere in business.1 And maybe your company isn't ready to dive headfirst into this still-fuzzy concept of a world in code. But it's a good time to.

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Bakkt CEO Gavin Michael Reflects on Recent Events in Crypto

The Bakkt Team , Bakkt | December 22 2022

There is no doubt that the news over the past few weeks has been shocking to us all and it is disheartening to see such risky and inappropriate practices come to light. It will take some time to.

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Ways to Reward Loyalty Program Members

The Bakkt Team , Bakkt | November 03 2022

Some historians date the first loyalty programs all the way back to Ancient Egypt, where wooden tokens were exchanged for rewards like beer and bread. Flash forward 5,000 years, and these programs.

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Which Businesses Accept Crypto as Payment—and Should Yours?

The Bakkt Team , Bakkt | October 18 2022

Bitcoin and other cryptocurrencies aren't just for digital payments enthusiasts. Cryptocurrencies have completely changed the landscape of digital payments.1 They've given some people.

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How Are You Going to Deliver Your Crypto Strategy?

The Bakkt Team , Bakkt | October 12 2022

Your customers have heard about cryptocurrency in the news. They're intrigued, yet perhaps cautious. They could use your trusted brand to help them connect to this exciting new financial world.

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Travel is Back and We’re Enhancing Bakkt® Loyalty With More Options

The Bakkt Team , Bakkt | October 10 2022

Customers can now take advantage of 49 cruise lines and thousands of golf productsConsumers are officially back on the road, in the air and booking trips at pre-pandemic levels, even despite.

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