What a great way to start 2016! Forrester, one of the most influential research and advisory firms in the world, recognized Aimia as a Leader in two of its latest reports: The Forrester Wave™: Customer Loyalty Solutions For Large...Read More

You’ve had your same loyalty program for a number of years.  It’s had a good run, it worked well for many of your customers and it drove additional sales while creating strong customer retention. But you don’t see the same...Read More

Beginning in 2012, the term “big data" became a hot keyword search on Google and now returns more than 49 million entries. Clearly, big data is firmly entrenched in the world of marketing and technology buzzwords, but what does it actually...Read More

Digital Marketing, Social Media.  So often we hear people speaking these words. Often with a lofty tone as though these terms are definitive in and of their own.  “we’re focusing our efforts on digital marketing” &ldquo...Read More

As I reflect on several interesting conversations and experiences of the past week, I’ve recognized some common themes – mobile, data & relevant messaging, positive customer experiences – throughout.  Nothing necessarily...Read More

We’ve all been talking about the importance of repeated positive customer experiences in building long-term loyal customer relationships. We have a multitude of brand experiences in our daily lives, and many of those experiences occur...Read More

We’ve all been talking about the importance of repeated positive customer experiences in building long-term loyal customer relationships. We have a multitude of brand experiences in our daily lives, and many of those experiences occur...Read More

Let’s play a little Jeopardy.  Answer:  An organization’s most valuable asset.  Question:  What is a customer? Or should we say:  Customers!! Christine Crandell of New Business Strategies reminded me how...Read More