Beginning in 2012, the term “big data" became a hot keyword search on Google and now returns more than 49 million entries. Clearly, big data is firmly entrenched in the world of marketing and technology buzzwords, but what does it actually mean?
According to Gartner, big data refers to “high-volume, high-velocity, and/or high-variety information assets that demand cost-effective, innovative forms of information processing that enable enhanced insight, decision making, and....