Kevin Welly

If you are like most companies, you know you need to get started with Big Data – and sooner than later. Companies today are more customer-focused, are trying to outpace the competition, and are seeking new ways to grow revenue. These...Read More

In today’s competitive economy, acquiring profitable new customers can be a challenge. Consumers have access to more information, more choices, and more ways to shop. They talk about what they have bought or what they want to buy on social...Read More

If you are like most B2B marketers, you may be swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are...Read More

Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social...Read More

72% of marketers say social content has helped them close deals (Brafton). And there are a ton of consumers out there in the “world of social” holding conversations about what they want to buy and who they plan to purchase from. They...Read More

93% of customers expect companies to have a presence on social media (Cone Communications). At this point in the social media frenzy, most companies have at least some sort of social platform or presence in place. This may be a Facebook page to...Read More

As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company...Read More

Most businesses know that content is a must-have in marketing. And not just any content. Good content.While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy...Read More

Like the terms “Big Data” or “Omni-Channel” and “Multi-Channel Marketing”, “Digital Marketing” is another term that is top of mind these days. And while many of us have some notion of what it means...Read More

6 Must-Have Skills for Today’s Successful MarketerMarketing is evolving - more so than ever before. In the last decade, new technologies and bigger data have brought major changes to the world of marketing. And while traditional marketing...Read More