Christopher Scanlon

It is absolutely critical for brands to know and understand the audience they are seeking to engage. For some brands, this means acquiring the ability to target a specific consumer segment with relevant and meaningful services. For other...Read More

The New York Racing Association serves as one of the premiere horseracing organizations in the world. Throughout its three properties - which include Aqueduct Racetrack for thoroughbred aficionados, the family friendly Belmont Park in Long Island,...Read More

The experience of buying a home can be daunting and it is not one many people wish to repeat on regular basis. New research, however, suggests that adopting a variety of omnichannel customer engagement strategies can significantly improve people...Read More

Disrupt, or be disrupted. This was the simple yet cautionary advice for both brands and customer experience professionals from Dayton Semerjian, CA Technologies General Manager of Global Customer Success, during a recent conversation with...Read More

P.F. Chang’s takes great care to win the customer loyalty of both casual diners and food aficionados alike. Since opening its doors in 1993, the brand’s mission to provide an authentically array of Chinese dishes has become a...Read More

Customer loyalty means more than simply offering a few points in exchange for spending a few dollars. Customer loyalty runs much deeper. It’s about establishing meaningful relationships with customers. It’s about enriching those...Read More

People take their coffee seriously. For many, the first cup of hot coffee is more than just an eye-opening experience. It is part of a daily ritually that can refresh, relieve and relax the body. As an aromatic experience, coffee can activate the...Read More

Dunkin' Donuts uses big data and advanced customer engagement techniques to bring a 1:1 experience to millions of loyal followers every single day. In this respect, Dunkin Donuts is helping to set a new customer experience standard by...Read More

There are few customer segments as loyal and as passionate as those who follow the adventures and storylines interwoven throughout the superhero universe. These fans often follow the pursuits of their favorite characters across a wide range of...Read More

Lowes Foods is proud to claim an industry fist among brands that are vying for customer engagement in the grocery space. Based in North Carolina, Lowes Foods has faced a tremendously competitive industry. Up until now, the regionally owned and...Read More