Christopher Scanlon

As a sports franchise, the San Francisco 49ers are one of the most recognizable brands in the industry. In the past few decades, the team has won five Super Bowl Champions and have supported a number of Hall of Fame players including Joe Montana...Read More

Global Hotel Alliance (GHA) is not only the world’s largest alliance of independent hotel brands. It is also one of the most unique brands in the hospitality industry. By bringing together various distinct and independently operated hotel...Read More

For many customer experience and marketing professionals today, the goal is to move beyond the notion of simply attracting new customers. It is no longer enough to get more people to engage on a one-time or limited basis. Rather, the notion of...Read More

The underpinnings of marketing and customer engagement are now driven by technology. In fact, this is true for almost all aspects of business. Emerging technologies are changing the way customers are interacting with brands and affecting the way...Read More

When it comes to offering an engaging, relevant and modern customer experience, Dunkin’ Donuts is one company that has never had to play catch-up, which is not something that can be said for a lot of brands. What customers demand and expect...Read More

On April 25, 2015 a devastating earthquake shook Nepal to its core. It measured a 7.8 magnitude on the Richter scale and nearly left the country in ruins. It was the worst natural disaster to strike Nepal in decades, and as the world turned its...Read More

A big part of offering relevant customer experiences allowing customers to shop in a manner that fits with their own individual needs and preferences. And when Sears decided to design a loyalty program, it not only used this philosophy to inform...Read More

As a well-known operator of transportation supply chain management products and various rental truck services, Ryder exists in a rather specialized sector of the rental industry. Even though it will rent to individuals should the opportunity arise...Read More

Many brands today (the most successful ones anyway) are continually looking for new and better ways to connect with customers on deep and meaningful levels. Simply offering exceptional service and superior products will not always win brand...Read More

Take a stroll throughout almost any mall or shopping center and you are likely to come across a very familiar site. Perfect for a quick snack of even an entire meal, Auntie Anne’s has been a big part of many people’s lives for years...Read More