rgoldman

With increasingly complexity and challenges of Big Data systems,  governance is a critical foundation for realizing the value from big data and accelerating the time to find critical data for decision making.  Our Big Data...Read More

The Flash market is moving fast. This seems like a fitting trend since speed is the goal.  Technology analyst firm, IDC, comments that the combined all-flash array and hybrid flash array markets “grew at noticeably higher rates&rdquo...Read More

Technology brings tremendous opportunity to all facets of business. However, if neglected or misused, rigid technologies can prevent ecosystems from being responsive to evolving business and customer needs. The role of “the cloud” is...Read More

The future of loyalty marketing starts with brands being loyal to customers, going beyond rewarding customers for their “loyalty”.Loyalty marketing has moved to the forefront over the past few years. However, there is...Read More

Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. The average U.S. household now takes part in 21.9 loyalty...Read More

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want—or do not want—from your customer...Read More

Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a...Read More

Because I travel so often for work, I like to unplug on longer flights and work my way through a good book. Over the years, my wife has recommended many that have become my favorites. She knows the important details: what I find appealing in a...Read More

There’s no point in discussing the abrupt manner in which Wet Seal recently closed 338 stores and laid off around 3,700 employees without notice. A PR catastrophe occurred and now, more than ever, the company must retain their...Read More

It’s easy to get mesmerized in the attractive, enticing world of loyalty. In fact, we hear the same excitement all the time. “Man, we’re going to kill it if we can increase our average ticket by 25%.” Or, “If we get...Read More