Lindsey Johnson

There was an interesting post on LinkedIn recently that showcased how the Ritz-Carlton Hotel utilizes customer insights and dining habits to cater to its loyal customers. Here is an excerpt:One time at a Ritz-Carlton hotel I called...Read More

Will Target be able to restore confidence following a data breach that exposed more than 70 million customers to identity theft? The answer is “Yes.”Historically, loyal customers do not scare easily. Back in 2007, for example, TJ Maxx...Read More

Can thousands of “likes” on Facebook complement a loyalty program? Yes…however, Facebook should not be used as a standalone loyalty platform.  By relying solely on Facebook or other social media outlets to build a...Read More

While participation in loyalty programs continue to grow across all retail channels, research from Mintel reminds retailers of a new challenge: personalization versus privacy.Loyalty program members crave a more personalized experience, yet they...Read More

Using customer data to define marketing programs is essential — especially for small businesses. To make sure every marketing dollar counts and your promotions reach your most loyal customers, retailers must understand who their “best...Read More

A recent news article titled ”Five Retailers with the Worst Customer Loyalty,” explained how retailers must keep at least 70 percent of its customers to ensure long-term success. Unfortunately, more than two-thirds of retailers are...Read More

Gathering and leveraging deep customer insights can be one of the strongest weapons in a Retailer’s arsenal. After all, analytics drive everything – better promotions, more personalized rewards and stronger marketing messages, just to...Read More