Luke Russell

Effective Jan. 1, 2018, American Express will be the exclusive issuer of Hilton Honors credit cards in the United States−something that is viewed as a major win for American Express and a possible customer loyalty enhancer for Hilton. The...Read More

One quote that was offered during Friday’s Loyalty360 webinar, “How Can AI Help Marketers Customer Insight Challenges,” presented by Manthan, was from Global Bank: “We are drowning in data and starving for insight.&rdquo...Read More

Loyalty marketers mine customer data, searching for unique insights that can be used to tailor a personalized customer experience. Executing that on a consistent and seamless basis can be quite difficult for many loyalty marketers. Loyalty360...Read More

Penn Station Subs president Craig Dunaway is confident that, once people try one of his company’s subs, they will become loyal customers. What’s more, Dunaway said that the customer journey is a critical part of the company’s...Read More

Red Robin Gourmet Burgers held a very unique customer engagement campaign during May that focused on newborn babies. During the month of May, National Burger Month, Red Robin celebrated the newest burger enthusiasts across America in the &ldquo...Read More

Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, believes that the customer experience is such an integral piece of the customer loyalty puzzle−one that loyalty marketers have to embrace every day. TD Bank released a new...Read More

Stride Rite officials have announced they are ending their Stride Rite Rewards loyalty program, which launched in November 2012. In an email to program members, company officials delivered the following message: “Thanks for your loyalty...Read More

Club Carlson, the global rewards program from Carlson Rezidor Hotel Group, which includes more than 1,000 Quorvus Collection, Radisson Blu, Radisson , Radisson RED, Park Plaza , Park Inn by Radisson, and Country Inns & Suites By Carlson hotels...Read More

Although Abercrombie & Fitch is characterized as a work in progress, CEO Fran Horowitz believes that customer loyalty is at the heart of the company’s future. “We leverage customer insights from our loyalty program and in-store...Read More

The Shop Your Way loyalty program at Sears has always been one of the company’s main driving forces behind customer engagement. Earlier this year in a letter to shareholders, Sears president and CEO Eddie Lampert said that member sales...Read More