Luke Russell

Hilton Worldwide continues to innovate to expand the customer experience of its guests. A new partnership with Travel and Transport, a first in the hotel industry, will provide Travel and Transport clients with the ability to easily access and...Read More

Two years ago, Chipotle endured an E. coli outbreak that affected almost 60 people who ate at the massively popular burrito chain. That incident was well documented and caused company officials to take strident measures to take control of...Read More

Mobile technology is everywhere today and, seemingly, most people seek customer engagement through those channels. At Guardian Life Insurance, that is a reality that has not gone unnoticed. Loyalty360 spoke with Kimberly Delaney, vice president...Read More

Loyalty marketers may face intense pressure regarding their customer data when the European Union’s GDPR (General Data Protection Regulation) takes effect next year. Companies across the globe will face more pressure to improve their data...Read More

Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique. Enter Stellar Loyalty. GreenTree selected Stellar Loyalty to provide...Read More

Customer engagement reigns supreme at Newegg, one of the top tech-focused e-retailers in North America. Loyalty360 talked to Merle McIntosh, senior vice president sales & marketing, Newegg, about the company’s unique approach to its...Read More

Technology these days is such a pivotal piece of the customer engagement/customer experience/customer loyalty puzzle. At Microsoft, officials always keep their eye on the ball. During the company’s recent fourth-quarter earnings, Microsoft...Read More

Target is winding down its Cartwheel Perks rewards program that it started testing in five markets less than a year ago. The five markets are Denver, Houston, Raleigh-Durham, San Diego, and St. Louis. But Target’s Cartwheel app, which...Read More

Engaging customers where they want and how they want is an omnipresent task for loyalty marketers. Citi recently partnered with Paypal to allow eligible Citi card members to use their ThankYou Points to pay for purchases at merchants that...Read More

Mining volumes of customer data can pose a significant challenge for any loyalty marketer. Finding the true connection between customer data and impactful loyalty programs is not an exact science. John Geiger, director, client services, Baesman...Read More